Pharmacist · Brand Lead Iberia
Inês Pina
Pharmaceutical brand strategy with scientific rigor.
Nine years building, launching, and growing brands across Spain and Portugal — bridging global strategy and local execution.
A patient-centric approach, grounded in science.
I am a pharmacist with nine years of experience in the pharmaceutical industry, having held roles in marketing and Brand Management in Spain and Portugal. I have led product launches and managed the full lifecycle of various medicines, delivering measurable results in brand growth, market positioning, and adoption by customers and sales teams.
My profile combines brand strategy, scientific rigor, and results orientation, integrating market insights and cross-functional collaboration to maximize brand performance. I have coordinated multidisciplinary teams across marketing, medical, and sales — adapting international strategies to the local context and representing the Iberia region in global forums.
Selected roles.
- Jan 2022 — Sep 2025Madrid, Spain
Brand Lead Spain & Portugal
Norgine
- Led the development and execution of the brand strategy in Iberia, adapting global guidelines to the local market.
- Represented Iberia in global forums and collaborated closely with international teams.
- Drove brand performance through data insights, P&L monitoring, and strategic investment control.
- Coordinated marketing, medical, and sales teams to maximize brand adoption and lifecycle value.
- Jan 2019 — Dec 2021Madrid, Spain
Product Manager Spain & Portugal
Norgine
- Managed strategy and execution for Spain and Portugal, including product launches in gastroenterology (medicines and medical devices).
- Trained sales forces and HCPs to align strategies and drive product adoption.
- Ensured promotional activities complied with Farmaindustria (Spain) and Apifarma (Portugal) codes of practice.
- Led multichannel campaigns and sales force training using Veeva CRM and Veeva Vault PromoMats.
- Mar 2017 — Dec 2018Madrid, Spain
Marketing Specialist
Norgine
- Adapted global promotional materials for the local markets of Spain and Portugal, supporting sales force training and scientific events.
- Jun 2016 — Mar 2017Madrid, Spain
Medical Advisor Trainee
Norgine
- Supported the Medical Affairs team and MSLs in scientific activities and field needs.
- Sep 2009 — Mar 2015Viseu, Portugal
Pharmacist
Farmácia Costa
- Community pharmacy practice.
- 2007 — 2009Coimbra, Portugal
Hospital & Community Pharmacist (Trainee)
Hospital São Teotónio · Farmácia Central
What I bring.
Brand Strategy
Local adaptation of global strategy across Iberia.
Product Launches
Full lifecycle: gastroenterology medicines and devices.
Cross-functional Leadership
Marketing, medical, and sales aligned around the brand.
Compliance
Farmaindustria (ES) and Apifarma (PT) codes of practice.
Veeva CRM & Vault
Multichannel content and approved-message workflows.
Iberia ↔ Global
Representing Iberia in international strategic forums.
Education & languages.
Postgraduate — Pharmaceutical & Parapharmaceutical Industry
CESIF, Madrid
Feb 2016 — Feb 2017
Pharmacy Degree
Faculdade de Farmácia, Universidade de Coimbra
Sep 2004 — Sep 2009
Languages
- PortugueseNative
- SpanishC1
- EnglishC1
Moments on stage and in the field.
Healthcare Professional (HCP) Educational Sessions.
Leading a product and evidence presentation at a pharmacist meeting.
Launch of New Products in the Gastroenterology Area.
Disease Awareness Campaigns for Irritable Bowel Syndrome (IBS) in Collaboration with the Portuguese Society of Gastroenterology (SPG).
Aspid Award in Recognition of Creativity and Marketing Excellence for a Disease Awareness Campaign on Constipation in Spain.
Get in touch.
Open to brand leadership and product roles across Iberia and beyond.